Koloa Rum Company’s partnership with Purdue University Athletics
Koloa Rum Company’s partnership with Purdue University Athletics
The Koloa Rum Company recently announced a partnership with Purdue University Athletics to become the official rum of the university’s athletic program. As part of the partnership, Koloa Rum will have a presence at various Purdue athletic events and sponsorships, including football, basketball, and volleyball games.
Koloa Rum is a Hawaiian-based company that specializes in crafting premium, single-batch Hawaiian rums using local ingredients. The company was founded in 2009 and has since become a leading producer of artisanal rums, winning numerous awards and accolades for its quality products.
The partnership with Purdue University Athletics is part of Koloa Rum’s broader expansion efforts, which include increasing its distribution network and brand awareness. By partnering with a respected institution like Purdue University Athletics, Koloa Rum hopes to gain exposure to new customers and reach a wider audience.
Both Koloa Rum Company and Purdue University Athletics expressed excitement about the partnership, with Koloa Rum Company's president and CEO, Bob Gunter, stating that "we are excited to team up with such an esteemed program like Purdue Athletics and bring our premium Hawaiian rum to the Boilermaker faithful." Purdue University Athletics Director Mike Bobinski added that "we are thrilled to welcome Koloa Rum to the Boilermaker family and look forward to introducing our fans to this exceptional product."
According to the article, Koloa Rum Company, a premium rum distillery based in Hawaii, has partnered with Purdue University Athletics to become the official rum of the university’s sports teams. As part of the partnership, Koloa Rum Company will serve its premium rum at select events and sponsor various promotions and giveaways.
The partnership is seen as a strategic move for both Koloa Rum Company and Purdue University Athletics. Koloa Rum Company hopes to expand its brand presence to new markets through the partnership, while Purdue University Athletics aims to enhance its fan experience and generate additional revenue.
Koloa Rum Company is known for producing high-quality rums made from pure Hawaiian cane sugar and pristine water sources. The company has won numerous awards for its premium rums, including the Double Gold Medal at the San Francisco World Spirits Competition and the Best in Class award at the Miami Rum Renaissance Festival.
Purdue University Athletics, on the other hand, is one of the most successful athletic programs in the Big Ten Conference, with 27 NCAA national championships and over 100 Big Ten titles to its name. The partnership with Koloa Rum Company is expected to enhance the university’s reputation and generate additional revenue through increased sales and sponsorships.
Overall, the partnership between Koloa Rum Company and Purdue University Athletics is a win-win situation for both parties and is expected to benefit the university’s sports teams and fans alike.
As part of the partnership, Koloa Rum will have a strong presence at various Purdue athletic events, such as football, basketball, and volleyball games. The company’s branding and products will also be featured prominently at university facilities, including the Mackey Arena and the Ross-Ade Stadium.
Additionally, Koloa Rum will be the presenting sponsor of Purdue University’s annual Gold and Black Gala, which honors outstanding student-athletes and their achievements. The partnership also includes opportunities for promotional giveaways, contests, and social media campaigns.
The partnership with Purdue University Athletics is the latest in a series of strategic moves by Koloa Rum Company to expand its brand reach and visibility. The company has been investing in marketing initiatives to increase its presence in key markets, such as Hawaii, California, and Florida, and has been partnering with other sports organizations to boost its brand recognition.
Overall, the partnership with Purdue University Athletics is an excellent opportunity for Koloa Rum Company to gain exposure to a large and diverse audience of sports fans and enthusiasts. At the same time, the partnership provides Purdue University Athletics with a new and exciting beverage option for its fans and supporters to enjoy.
